Creator intelligence and data analytics for Substack, Bluesky, Medium, podcasts and Snapchat

Creator, post and audience data across Substack, Bluesky, Medium and podcasts

Every niche creator.
One console.

The only platform tracking content, authors, and audiences across all five high-trust channels — unified into one queryable data model. Stop stitching together five tools and a spreadsheet.

featured in

Vogue Digiday Elle Yahoo US Chamber of Commerce Co Magazine Vanity Fair

Signal, not noise

Five platforms. One schema.

We track the channels where conversations are genuine and trust drives action, then normalize them into a single source of unique insights and actionable intelligence..

Bluesky

300K+ influencers

The early-discovery edge — spot creators before they break through.

Substack

167K+ newsletters

Long-form newsletters with the most engaged paying audiences online.

Medium

85K+ publications

Topic authority and evergreen reach across professional verticals.

Podcasts

150K+ shows

Deep, durable attention — the highest-trust medium there is.

Snapchat

200K+ creators

Direct, native audiences invisible to every other analytics tool.

// excluded by design: InstagramTikTokYouTubeX / Twitter

The stack

Data in. Intelligence out.

Three layers, built to fit however you work — from raw continuously-updated data to AI-native products to high-touch research.

[01]
Data
The foundation

Continuously updated creator and content data across all five platforms — audiences, engagement, growth, and post-level signals, normalized to one schema.

SubstackMediumBlueskyPodcastsSnapchat
[02]
Products
Built on the data

Tools that put the data to work — for analysts, marketers, and machines alike.

DashboardTop Posts trackerAPI accessMCP connector for Claude
[03]
Insights
The high-touch layer

Bespoke answers and signature research that gets cited — and brings the right buyers to us.

Custom researchState of Creators reportsThe Subalytics Index

Live leaderboards

Top-10 creators, ranked by signal

The most engaged and fastest-growing creators on each platform — constantly updated, sliced by topic, timeframe, and audience size.

1 Letters from an American Letters from an American heathercoxrichardson 2,700,000Subscribers
2 American Ambition American Ambition cenedella 2,300,000Subscribers
3 PolitiBrawl PolitiBrawl politibrawl 1,800,000Subscribers
4 Endless Urgency with Mike Nellis Endless Urgency with Mike Nellis endlessurgency 1,200,000Subscribers
5 Robert Reich Robert Reich robertreich 1,100,000Subscribers
6 Lenny's Newsletter Lenny's Newsletter lennysnewsletter 1,100,000Subscribers
7 The Truth About Cancer The Truth About Cancer thetruthaboutcancerofficial 1,100,000Subscribers
8 The Pragmatic Engineer The Pragmatic Engineer pragmaticengineer 1,000,000Subscribers
9 Tropic Press: J.C. Bruce Tropic Press: J.C. Bruce jcbruce 959,000Subscribers
10 BROKEN PALATE BROKEN PALATE brokenpalate 958,000Subscribers
1 Bluesky Bluesky bsky.app 31,126,879Followers
2 Alexandria Ocasio-Cortez Alexandria Ocasio-Cortez aoc.bsky.social 2,189,401Followers
3 Mark Cuban Mark Cuban mcuban.bsky.social 1,488,542Followers
4 Mark Hamill Mark Hamill markhamillofficial.bsky.social 1,334,043Followers
5 The Onion The Onion theonion.com 1,315,243Followers
6 George Takei George Takei georgetakei.bsky.social 1,305,178Followers
7 The New York Times The New York Times nytimes.com 1,264,485Followers
8 Rachel Maddow Rachel Maddow maddow.msnbc.com 1,114,835Followers
9 Stephen King Stephen King stephenking.bsky.social 1,095,769Followers
10 MeidasTouch MeidasTouch meidastouch.com 1,043,920Followers
1 The Startup The Startup swlh 870,038Subscribers
2 Personal Growth Personal Growth personal-growth 529,812Subscribers
3 Better Programming Better Programming better-programming 223,019Subscribers
4 Google Design Google Design google-design 221,775Subscribers
5 The Airbnb Tech Blog The Airbnb Tech Blog airbnb-engineering 155,510Subscribers
6 Google Developers Google Developers google-developers 153,738Subscribers
7 Ascent Publication Ascent Publication the-ascent 145,437Subscribers
8 JavaScript Scene JavaScript Scene javascript-scene 131,032Subscribers
9 The Happy Startup School The Happy Startup School the-happy-startup-school 127,578Subscribers
10 Invisible Illness Invisible Illness invisible-illness 102,064Subscribers
1 Crime Junkie Crime Junkie crime-junkie 59,476,000Listeners / mo
2 The Joe Rogan Experience The Joe Rogan Experience the-joe-rogan-experience 36,082,500Listeners / mo
3 My Favorite Murder with Karen Kilgariff and Georgia Hardstark My Favorite Murder with Karen Kilgariff and Georgia Hardstark my-favorite-murder-with-karen-kilgariff-and 28,223,667Listeners / mo
4 Call Her Daddy Call Her Daddy call-her-daddy 27,084,667Listeners / mo
5 The Ben Shapiro Show The Ben Shapiro Show the-ben-shapiro-show 24,896,167Listeners / mo
6 The Daily The Daily the-daily 16,980,833Listeners / mo
7 Morbid Morbid morbid 15,766,000Listeners / mo
8 This American Life This American Life this-american-life 14,274,500Listeners / mo
9 Pod Save America Pod Save America pod-save-america 13,769,500Listeners / mo
10 Sofia with an F Sofia with an F sofia-with-an-f 13,623,333Listeners / mo

Snapchat leaderboard — request access

Snapchat creator rankings aren't in the public dataset yet. Request access and our team will share current Snapchat leaderboard data with you directly.

Request Access

Five ways to use it

Discover creators. Read the landscape.

use_case_01

Influencer Discovery

Find the right creator for any brief. Filter by platform, topic, audience size, engagement rate, and growth trajectory — and surface who matches, not just who has the biggest numbers.

Learn more →
use_case_02

Market Intelligence

Understand what's being discussed in your category, who's shaping it, and which narratives are gaining traction — across five platforms in one place.

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use_case_03

Media Monitoring & PR Intelligence

See who's covering your story before it hits the mainstream press cycle. Track brand and topic mentions across Substack, Medium, and Bluesky, build a contact database of the writers and creators actually driving the conversation, and get ahead of coverage instead of finding out about it after the fact.

Learn more →
use_case_04

Podcast Intelligence

Full transcripts, speaker identification, and topic tagging across a growing library of podcasts by category. Search what was said, not just what was published — built for teams who need podcast content in a structured, queryable format rather than an audio file.

Learn more →
use_case_05

Creator Self-Analytics

See what's actually landing with your audience — broken out by subscribers versus followers, not blended into one number. Fine-tune what you publish for each group, and benchmark your growth against creators in your niche.

Learn more →

In the press

Insights + Media

Vanity Fair

April 5, 2026

Featured in Vanity Fair: Fashion takes the stage on Substack - which profiles are the most interesting to follow today?

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US Chamber of Commerce CO

January 15, 2026

Featured in CO- by US Chamber of Commerce: How Businesses From The RealReal to Hinge are Leveraging Substack to Boost Brand Engagement

View article

Vogue Business

April 4, 2025

Featured in Vogue Business: Has fashion Substack hit its saturation point?

View article

Digiday

March 18, 2025

Featured in Digiday: Substack’s video push sees modest bump, but a long road remains to win over creators

View article

Subalytics Insights

March 18, 2025

Subalytics Chart: Share of Substack Posts Containing Video

View article

One console. Every niche platform.

Get actionable intelligence and unique insights. Query Bluesky, Substack, Medium, podcasts, and Snapchat creators from a single data model.